“This is my number 1, very favorite Arete product! My scalp was so itchy and flaky. Now, clear and NO ITCH! Truly transformed my scalp. Also, my favorite scent and lathers and spreads so well. #1 #1 #1”
Kelsey’s pick
The shelf · Areté
The products I reach for, and a little help finding what works for you. Areté hair care for your own everyday routine.

“This is my number 1, very favorite Arete product! My scalp was so itchy and flaky. Now, clear and NO ITCH! Truly transformed my scalp. Also, my favorite scent and lathers and spreads so well. #1 #1 #1”
Kelsey’s pick
“I really love the versatility of this creme. Wet or dry, curly or straight. This does its job. No frizzy flyways and light but valuable hold. Its so good!”
Kelsey’s pick
“I use this daily. It is really the best daily hair spray. Soft, but with hold. Satin, natural shine. Moveable. And brushes out at the end of the day back to a soft, no build-up feel.”
Kelsey’s pick
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17 products on the shelf

Arete · Wash
A sulfate-free cleansing milk for sensitive, itchy scalps. Calendula, chamomile and rice milk cleanse gently and hydrate without weighing hair down.
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Arete · Wash
A gentle, plant-based daily shampoo with hydrolyzed quinoa for strength and shine. Rich lather, no stripping. Made for every hair type.
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Arete · Condition
A lightweight daily conditioner with Cupuaçu butter and raspberry seed oil. Soft, shiny, nourished hair without the weight. Silicone- and sulfate-free.
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Arete · Wash
A sulfate-free hydrating shampoo with French carob seed and olive oil for soft, strong, smooth hair. Thick lather, naturally scented.
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Arete · Condition
Silicone-free conditioning crème with shea, murumuru & French carob seed for dry, color-treated hair. Rich hydration without the weight.
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Arete · Wash
A sulfate-free clarifying shampoo with Icelandic volcanic ash and apple cider vinegar to lift buildup, balance oil, and refresh an itchy scalp.
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Arete · Treat
A gentle scalp exfoliating treatment with bamboo, willow bark and snow mushroom to lift flakes and buildup. Kelsey’s #1 ARETÉ pick.
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Arete · Treat
A five-minute conditioning masque for color-treated or heat-styled hair, with plant-based PROPLEX, quinoa, olive and buriti oils.
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Arete · Treat
A lightweight finishing serum with Black Seed and Pracaxi oils that adds shine and smooths frizz and split ends without weighing hair down.
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Arete · Style
A silicone-free styling cream for wet or dry hair, curly or straight. Tames frizz, adds shine with heat protection, and gives light, flexible hold.
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Arete · Condition
Silicone-free leave-in conditioner spray with lotus flower and shea butter. Detangles, calms frizz, and adds shine without weighing hair down.
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Arete · Style
A weightless styling gel cream that smooths frizz, gives a soft hold, and nourishes with sea buckthorn and argan oil. Silicone-free with humidity protection.
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Arete · Style
Silicone-free curl defining spray for waves, curls and coils. Carnauba wax and apricot oil add soft shape, shine and frizz control, no crunch.
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Arete · Style
A clean heat protectant spray that shields hair up to 450°F, helps resist color fade and breakage, and adds weightless hydration. Silicone-free.
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Arete · Style
A 4-in-1 dry texture powder for volume, grip, and oil control. Botanical starches and witch hazel refresh the scalp and stretch your style extra days.
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Arete · Style
A soft, touchable texture spray with clay and prickly pear oil for volume, shine, and frizz control. No sticky feel, no buildup, no silicones.
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Arete · Style
A soft, brushable medium-hold hairspray with a satin, natural finish. Buildable, no sticky residue. The daily finishing spray Kelsey reaches for.
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